Pranjal Shah
10-Sep-2025
Better power, slimmer designs, and smarter features – Apple launches a host of new tech, including the iPhone 17, AirPods Pro 3, Apple Watch SE 3, Watch Series 11, and Watch Ultra 3.
Every September, Apple turns its spotlight on the future of technology and this year’s lineup is no exception. From the sleekest iPhone it has ever made to earphones that double up as wellness companions, the brand has once again blurred the line between luxury, lifestyle, and cutting-edge innovation. With technology that goes beyond simple upgrades, this year’s releases showcase how gadgets can adapt to how we live, work, and connect.
Here is everything that Apple released and announced at its "Awe-Dropping" Event. Take a look.
1. iPhone 17 Pro and Pro Max
(Picture Credits: apple.com)
iPhone 17 Pro and Pro Max pack performance and polish in one sleek, durable package. Powered by iOS 26 and the A19 Pro chip in a light aluminium unibody encased in Ceramic Shield 2 and equipped with Apple Intelligence, these deliver better performance and dramatic battery improvements. Boasting 6.3- and 6.9-inch Super Retina XDR displays with 120 Hz ProMotion, Always-On, and up to 3000-nit brightness, both models feature dazzling edge-to-edge displays that stay bright even under the sun. The camera system is a creative’s dream with triple 48 MP Fusion rear cameras (Main, Ultra Wide, new Telephoto with 8× optical-quality zoom), while the 18 MP Center Stage front camera offers AI-enhanced framing and Dual Capture for front-and-rear recording. Videography tools like Dolby Vision HDR recording, 4K120 fps, ProRes Log, support for ACES, ProRes RAW, Log 2 and genlock bring studio-level control right to your pocket.
2. iPhone Air
(Picture Credits: apple.com)
Apple’s slimmest iPhone ever, at just 5.6 mm, the iPhone Air comes in a polished titanium frame and is wrapped in Ceramic Shield 2 protection. It sports a vibrant 6.5-inch Super Retina XDR display with ProMotion, up to 3000-nit brightness, and outstanding contrast outdoors. The A19 Pro chip, N1 (Wi-Fi 7/Bluetooth 6/Thread), and C1X (fast, efficient cellular modem) keep things running effortlessly for an all-day battery life. Photography gets a boost from a 48 MP Fusion Main camera plus 2× optical-quality Telephoto, a square 18 MP Center Stage front camera, Focus Control, Bright Photographic Style, and Dual Capture video.
3. AirPods Pro 3
(Picture Credits: apple.com)
The latest AirPods Pro 3 redefine audio and fitness tracking. They feature enhanced sound quality and Active Noise Cancellation. For the first time, Apple has inserted a health twist, with a built-in heart-rate sensing via a PPG sensor integrating workout tracking through the Fitness app and Workout Buddy powered by Apple Intelligence. Live Translation, a new feature, enables real-time, hands-free multilingual conversations, making international travel convenient. Comfort also gets an upgrade with five different ear tip sizes and a design that feels secure even during a run. Battery life now stretches to eight hours on a single charge, and the case is water- and sweat-resistant.
4. Apple Watch Series 11
(Picture Credits: apple.com)
The Apple Watch Series 11 debuts as Apple’s thinnest and most resilient model yet, now equipped with 5G cellular connectivity, a 24-hour battery life, and a display that is twice as scratch-resistant thanks to a new Ion-X glass enhanced with an atomic-level ceramic coating. Fast charging lets you regain eight hours of battery with just a 15-minute charge while smarter interfaces powered by Apple Intelligence provide the Workout Buddy, gesture control via wrist flicks, customisable watch faces, and Smart Stack enhancements. The watchOS 26 also introduces other health-forward features like a Sleep Score for tracking rest quality, plus hypertension alerts that run in the background.
5. Final Cut Camera 2.0
(Picture Credits: apple.com)
The Final Cut Camera 2.0, a free App Store update, unlocks powerful video capabilities for creative enthusiasts. Now featuring ProRes RAW and genlock support for iPhone 17 Pro models, it enables high-fidelity and synchronised multi-camera workflows. The Apple Log 2 recording with updated front camera controls and Dual Capture feature makes recording seamless, while tools like Timecode keep multi-camera shoots perfectly in sync. The 200 mm Telephoto capture in ProRes up to 4K60 expands creative framing. Welcome enhancements include manual control for Center Stage front camera, Live Multicam integration with Final Cut Pro for iPad, and open-gate recording (full sensor use beyond DCI 4K). The app also taps Apple’s Media Engine for faster exports and smaller file sizes. The combined result offers flexibility in reframing and stabilisation, so you can shoot and edit on the go without missing a beat.
Cover Credits: apple.com
