Pranjal Shah
15-Jan-2026
Crafted tequilas, refined whiskies and carefully positioned wines reveal your favourite athletes are extending their legacies into the world of premium alcohol.
Good liquor does not always come from traditional sources. Some of today’s more compelling bottles are shaped by people whose careers were forged under pressure, discipline and relentless public scrutiny rather than in distilleries or vineyards. From tequilas and whiskies to wines and contemporary ready-to-drink formats, these athlete-backed labels bring a fresh perspective to how quality is defined.
These are the best spirits by athletes that are actually worth drinking. Read Below.
1. Cincoro Tequila by Michael Jordan
(Image Credits: Cincoro | Instagram)
Cincoro is a luxury sipping tequila brand developed as a collaboration between Michael Jordan and four other NBA team owners. Cincoro uses 100% Weber Blue agave sourced from both the Highlands and Lowlands of Jalisco. It is typically 6-8 years old at harvest and cooked for 35+ hours to extract optimal flavour complexity. Almost all expressions are then aged in whisky barrels to create a smoothness marked by vanilla, caramel and spice. Its five-sided bottle is shaped like an agave leaf, and the base tilts at precisely 23 degrees—Jordan's iconic basketball jersey number.
2. FINO Tequila - Yuvraj Singh
Image Credits: FINO Tequila
FINO Tequila, involving Yuvraj Singh, is an ultra-premium agave spirit produced in Jalisco using 100% Blue Weber agave. Positioned firmly in the luxury tequila space, it focuses on craftsmanship, smoothness and layered complexity. It blends Mexican distillation tradition with a polished international aesthetic, targeting both Western and emerging premium spirits markets, including India. The production methodology combines traditional craftsmanship with digital transformation expertise, reflecting the founders’ backgrounds in entrepreneurship and innovation.
3. Gentlemen’s Cut Bourbon by Stephen Curry
Image Credits: Gentleman’s Cut Bourbon
The Gentleman’s Cut is a result of NBA star Stephen Curry’s personal involvement in the curation of the bourbon’s flavour profile. The result is a Kentucky Straight Bourbon aged between five and seven years, built on a traditional mashbill dominated by corn with rye and malted barley adding spice and structure. Positioned as a refined yet versatile whisky, Gentleman’s Cut is intended to appeal both to seasoned bourbon drinkers and newcomers. The flavour profile leans smooth and rounded, with notes of honey, toasted oak, orange peel and warm spice.
4. Casa Azul Orgánico - Travis Kelce
Image Credits: Casa Azul Orgánico
Travis Kelce, the American footballer, is an investor in Casa Azul Orgánico, a premium tequila brand focusing on organic tequila production alongside a rapidly growing ready-to-drink tequila soda line. It distinguishes itself through its clean, additive-free positioning and emphasis on natural flavour. The tequila sodas are crafted with real tequila rather than malt alcohol, providing an appealing alternative for health-conscious consumers. Its core portfolio is produced from 100% organic Blue Weber agave, designed for both sipping and mixing. Its presence is rooted in transparency, sustainability and modern drinking preferences.
5. Lobos 1707 - LeBron James
Image Credits: Lobos 1707
Lobos 1707 is a tequila and mezcal brand rooted in heritage, as evidenced by its name. 1707 references the year in which tequila was first aged in wine barrels. Produced in Jalisco, Lobos uses 100% Blue Weber agave and distinguishes itself through finishing its tequilas in Pedro Ximénez sherry barrels, adding layers of richness and subtle sweetness. Lobos positions itself as a bridge between tradition and modern luxury, blending Mexican craftsmanship with Spanish barrel-ageing influence.
6. Coachbuilt Whiskey - Jenson Button
Image Credits: Coachbuilt Whiskey
Coachbuilt Whisky is a blended Scotch which draws inspiration from bespoke automotive craftsmanship, reflecting Jenson Button, former F1 player’s, deep connection to car culture and precision engineering. The whisky blends single malts from all five Scotch whisky regions—Speyside, Islay, Highlands, Lowlands and Campbeltown—resulting in a layered yet approachable profile. The blend is then married for a 7-month period in premium sherry casks. The minimalist bottle design adds visual gravitas without ostentation.
7. No Fuchs Given Distillery - Christian Fuchs
(Image Credits: No Fuchs Given Distillery, Instagram)
No Fuchs Given Distillery is by Christian Fuchs, a former Australian footballer. The brand has been linked to limited-run spirits and beverage collaborations rather than a single flagship product with global distribution. No Fuchs Given encompasses multiple spirit categories—vodka, dry gin, and Caribbean rum—designed and produced in England. Unlike many athlete-owned alcohol brands, No Fuchs Given prioritises personality and attitude over heritage storytelling or technical production credentials.
8. Botham Family Wines – Sir Ian Botham
Image Credits: Botham Family Wines
Botham Family Wines is one of the earlier examples of a sports figure moving seriously into the drinks world. Launched after Botham’s long-standing interest in wine, the range focuses primarily on Australian and international vineyards, offering accessible yet well-crafted varietals. The portfolio includes Chardonnay, Shiraz, Cabernet Sauvignon and Pinot Noir, often branded with cricket-inspired names. The brand reflects Botham’s straightforward personality—robust, approachable and grounded—making it popular with everyday wine drinkers rather than collectors.
Cover Credits: (Coachbuilt Whisky/Williams Racing)
