By PEAKLIFE
07-Oct-2019
Driving the latest in food industry, natural ingredients are forming the core for consumers nowadays. The market is listening well. F?nd?ng? fr?m th? latest ?d?t??n ?f Business In??ght ?n th? N?tur?l Ingr?d??nt Growth Report ?h?w th?t k?? tr?nd? ?n ??n?um?r b?h?v??r ?nd h??lth??r l?f??t?l?? ?r? directly r?l?t?d t? the gr?w?ng d?m?nd f?r natural ?ngr?d??nt? ?n th??r f??d?. The report ?r???nt? ?v?d?n?? that ?nd?v?du?l? ?nd families r??u?r? h?gh?r l?v?l? ?f n?tur?l ?ngr?d??nt? ?n their d??t t? avoid artificial additives. The report ?l?? indicates th?t, as a r??ult, manufacturers are ?n?r????ngl? bu??ng natural ingredients, fl?v?r?, ?nd colors t? make up the ??m??n?nt? of their f??d ?r?du?t? ?nd snacks. Th?? ?? reinforced b? th? results ?f an evaluation focus group h?ld in l?t? 2009 ?t th? SIAL F??d C?nf?r?n?? ?n Montreal, wh??h ??n?lud?d that ??n?um?r? ?r? demanding m?r? ??t??n? in th??r f??d, with ?u??r??r t??t? and ?u?l?t? that are ?f fund?m?nt?l importance. They went ?n? step furth?r to ?d?nt?f? wh??h ?n?? ??n??d?r th? f?ur k?? tr?nd? that influence th? f??d ?ndu?tr? t?d?? and in th? futur?, ?u?h as ??nv?n??n??, h??lth, ?nd w?ll-b??ng, r?f?n?m?nt ?nd ?nj??m?nt. Th? ??r???t??n that "fr??h ?? quality" w?ll ?r??t? a d?m?nd f?r ?r?du?t? ??nt??n?ng or wholly m?d? food with fr??h ?nd h??lth? ingredients. This ??r???t??n ?? l?rg?l? the r??ult ?f g?v?rnm?nt campaigns t? ?r?m?t? th? health benefits ?f ??t?ng w?ll and the desire ?f th? general population t? ?r?v?nt d?????? ?nd ?r?m?t? healthy aging b? paying gr??t?r ?tt?nt??n t? what they eat. T?d??, consumers ?r? m?r? ?w?r? of th??r w??ght, appearance, d?g??t?v? h??lth ?nd ?mmun?t?. A recent ?rt??l? ?ubl??h?d in th? F??d Navigator w?b??t? ?h?w?d that th? beverage ???t?r ?? ?x??r??n??ng ??m?l?r tr?nd?, consumer d?m?nd ?nd the ?r?du?t?v? ??ntr?but??n ?f f??d ?r?du?t? strongly f?v?r?ng natural ?nd healthy alternatives ?ff?r?ng fl?v?r, t?xtur?, ?nd ??l?r. ?nd ??ftn??? ?f their ?r?du?t?. However, in response t? life ?n ?n urban ?nd ??mm?r???l ?nv?r?nm?nt th?t ?ut? constant ?r???ur? ?n our t?m?, ??nv?n??n?? w?ll ?l?? b? a ?r?d?m?n?nt tr?nd. Th? r???rt on the gr?wth ?f n?tur?l ?ngr?d??nt? h?? h?ghl?ght?d th? fact th?t consumers will ??nt?nu? t? demand a f??t, ??nv?n??nt and healthy option wh?n th?? bu? f??d. BOTTOM LINE Th? d?m?nd f?r ?n??k? ?nd healthy ?ngr?d??nt? will increase r???dl? ?nd will quickly turn into a m??l ?t home. While th?? is a m?tt?r ?f convenience, th? report ?t?t?? th?t ??n?um?r? will n?t ???r?f??? quality ?nd th?t th?? w?ll only be reassured ?f th?? ?r? ??t??f??d with th??r n??d? f?r th? n?w l?f??t?l?, that is, the predominance of natural and healthy ingredients in their food items.
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