PEAKLIFE
15-Nov-2025
In a bold homage to pop culture’s most flamboyant visionary, Piaget collaborates with The Andy Warhol Foundation to revive a 1970s icon — transforming it into a vibrant collector’s piece that bridges time, art, and individuality.
Few brands have celebrated the intersection of art and horology as elegantly as Piaget. For more than 150 years, the Maison has drawn inspiration from creative expression — where timekeeping becomes art, and craftsmanship transforms into storytelling.
This artistic spirit once captivated one of modern art’s most enigmatic figures — Andy Warhol. The Pop Art pioneer, known for blurring the lines between celebrity, consumerism, and creation, owned no fewer than seven Piaget watches in his lifetime. Out of the 7, his favourite was the striking, cushion-shaped model from 1973, reference 15102 — a black and gold piece which came to symbolise the era’s daring elegance.
Andy Warhol Watch ‘Collage’ Limited Edition
Fast forward to today, and that iconic watch has been reimagined for a new generation. Following the partnership announced in 2024 between Piaget and The Andy Warhol Foundation for the Visual Arts, the Maison introduces the Andy Warhol Watch ‘Collage’ Limited Edition — a stunning capsule of only 50 pieces that translates Warhol’s unmistakable visual language onto the wrist.
At first glance, it’s a masterpiece in miniature. The dial, a vivid composition of ornamental gemstones, pays homage to Warhol’s 1986 Polaroid Collage Self-Portrait. Crafted through the intricate Métier d’Art of gemstone marquetry, it features black onyx, pink opal, yellow serpentine, and green chrysoprase — colours that pulse with energy and emotion. Framed by a 45mm, 18-carat yellow gold case and paired with a deep green leather strap, the watch is as much a piece of wearable art as it is haute horlogerie. Inside beats Piaget’s in-house 501P1 self-winding mechanical calibre, with a 40-hour power reserve and an engraved caseback bearing Warhol’s self-portrait and signature.
A Work of Art, A Labour of Love
The collaboration itself was a labour of love. The Piaget team spent months immersed in Warhol’s world, exploring his archives in New York, studying his colours, his rhythm, and his sense of irony. The result is a design that channels Warhol’s curiosity and boldness while remaining unmistakably Piaget — elegant, refined, and full of joy.
“Art is what you can get away with,” Warhol famously said. And yet, Piaget’s tribute is no rebellion; it’s reverence. A celebration of two legacies—one in timekeeping, the other in timelessness—fused into a creation that turns every glance at the wrist into a moment of pop-cultural poetry.
